BEST CAUSE RELATED CAMPAIGN

NEDD'S UNCOMFORTABLE CHALLENGE, BY BURSTY COMPANY

In 2022, Nedd Brockmann inspired a nation by running across a nation, creating iconic scenes, incredible moments and unforgettable content opportunities - including the finish at Bondi. In 2024, Nedd had a new mission, doubling his impact and fundraising target. But there was a problem... He wanted to run in circles, with no iconic scenery, no cheering townships and no destination. Just one track. So, how did Bursty turn this into into a 24/7 PR Engine for one cause, and one of the most successful campaigns of all time?